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Package design project was made in 2nd year. the main subject was "flour",

and I chose to design a package of home-made sourdough starter, which is a fermentation of dough
using naturally occurring and yeast.

The main idea of this package is the conflict between technical-laboratory, the exact science of the process of making the fermentation, against the emotional care and attention the fermentation needs. some bakers claim that it's same as taking care on a pet.

The package has a tag with name of the starter, birth date, name of the owner and his phone number in case of lost.

supervised by Yehuda Hofshi.

מחמצת 2.png
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